From father to son, the pre-Hispanic past has been transmitted over the centuries and survives and manifests itself in the fiestas, markets, music, clothes, speech and gastronomy in emphasis, yet, the communal work, rites of exchange, mutual aid, and the close relationship between daily life and rituals that reach the realm of the sacred. Tradition, ritual and magic are in the dances, the medium used secularly to propitiate and dominate the will of the mysterious powers, according to analysis conducted by researcher Dr. Margarita Dalton. In each community, the elders, the councils and people of wisdom have been concerned to maintain and nurture the customs related to the dances and music, which necessarily accompany the man when he has to act on the forces of the universe to for rain, hunting or good harvests, when celebrating weddings, welcomes newborns and dismisses the dead. "The dancer - says Dr. Dalton - not dance for fun or for the public: the dance is a prayer invoking the support of the supreme forces he believes dominate the world." A sound development ecotourism projects have had in the Sierra Juarez of Oaxaca coast. Today we can visit and see places chosen by nature to preserve this enormous wealth of animal and plant species, which by its nature a few years ago was unaware of its existence in the region. Ixtlan de Juarez and coffee farms open their doors to show the world its ecological and cultural richness.