Rarotonga Island. Cook Island. Polynesia. South Pacific Ocean. An elderly woman dressed in modern suits of Polynesian. Fashion in the Pacific is renowned for its vivid colours and patterns. A Cook Islands woman has taken this distinct style and created a unique line of high end fashion. Not only that, Ellena Tavioni and her label TAV have caught international attraction, strutting a very Pacific style on the world fashion stage. Designers on Rarotonga are hand-screening Polynesian-inspired images on fabrics to create small but interesting ranges of clothing for women, men and children. These are distinctive designs printed on quality fabrics. Lengths of fabric can be bought to take home as well, to use in a variety of ways including window drops, curtains, wall hangings, bed covers, throws or wraps. Or made up into unique made-to-measure garments. There is plenty of choice in the cheap and cheerful holiday range on Rarotonga with several outlets selling clothes imported from Bali, Indonesia, India, China and Australia. Others have popular brands of surf clothing for youngsters and the young at heart. T-shirts are always in demand and Cook Islands designers have taken them to a new level with an enormous range of cheeky souvenir Tees. Those looking for something more aesthetic will enjoy the Polynesia-inspired designs by local artists.