Once a lonely village on the road from Denpasar toward the Bukit Peninsula, Kuta is now a thriving tourist resort, popular mainly among the young. It owes its claim to fame owes to two factors: its beach (originally Bali's best) and the sunset. The beach front is now host to many hotels, except for Legian and Seminyak, where much of the social scene is now centered. The main shops are located along Legian street. Kuta has become one of the most dynamic places in Indonesia. It is a place to encounter new ideas and lifestyles and a place to experience all manner of pleasures. It is a popular beach for surfing although, currents make it less suitable for swimming. Life guards are on constant duty during the day. Kuta faces the West, offering beautiful sunsets.