Sandy Row is a Protestant working-class community in south Belfast, Northern Ireland. It has a population of about 3,000.[citation needed] It is a staunchly loyalist area of Belfast, being a traditional heartland for affiliation with the paramilitary Ulster Defence Association (UDA) and the Orange Order. Sandy Row is situated in south Belfast, beginning at the edge of the city centre, close to the Europa Hotel. The road runs south from the Boyne Bridge (formerly the Saltwater Bridge) over the old Dublin railway line into Great Victoria Street station, then crosses the Donegall Road and on to the bottom of the Lisburn Road. At one end of the road was the famous Murray's tobacco factory, which first opened in 1810, while at the other is a large Orange hall.