California Coffee is is one of the numerous restaurants which included a Titanic menú. “Last week, every other customer here was American,” said Ronan Byrne, the owner of California Coffee, a downtown Belfast restaurant. “We’re offering a Titanic menu now and I’m confident we’ll see a lot more tourists than we did last year.” Initial visitor reactions to the center, which charges a 13.50 pounds ($21.50) admission fee, have been mixed. Some were taken aback by the merchandise on sale at the center. “I don’t like how they are cashing in on the disaster by selling memorabilia in the shop,” said John Engels, visiting from the Netherlands. “That makes me uncomfortable. It was a disaster: I’m not sure it’s right to sell key rings about it.”