Reflections in a window of one of the shops in the center of Belfast. With award-winning designers, an array of shops to rival any European city and world class events such as FASHIONWEEK, Fall for Fashion or the Merchant Hotel’s decadent Fashion Teas, Belfast is a shopper’s paradise. Our compact city means that most shopping areas are within walking distance and for serious shoppers or those on a prescription of retail therapy, that means a lot! So whether it’s high street or budget shopping, designer or couture, the city offers a wealth of choice for every taste and pocket. Leading in the style stakes is Donegall Place with a score of high street stores including Karen Millen and Zara and further down Royal Avenue CastleCourt hosts Warehouse, Gap, and Debenhams to name a few. Victoria Square, Belfast’s newest and most exciting shopping haven, brought a flurry of firsts to Belfast, including Apple, House of Fraser, CRUISE and Build-a-Bear and continues to surprise with previously unavailable brands and stores..